New Release · 2026
TheBookThatExposestheHiddenPlaybookofPoliticalMarketing
Used by campaigns. Ignored by business schools. Now available to you.
"Every brand is a campaign. Every customer is a voter. The only difference is whether you know the rules."
False Flags pulls back the curtain on the persuasion tactics that have shaped elections, movements, and public opinion for decades. Dallas White translates these battle-tested political strategies into a practical framework for entrepreneurs and marketing professionals who want to build movements — not just businesses. This is not a book about politics. It is a book about power, perception, and the art of winning minds.
The Perception Gap
Why what people believe matters infinitely more than what is true — and how to close the gap between reality and narrative.
The Loyalty Architecture
How political campaigns build fanatical bases and how brands can engineer the same depth of commitment in their customers.
The False Flag Playbook
The counter-intuitive strategy of letting your opposition define you — and turning their attacks into your greatest marketing asset.
Dallas White
Political Strategist & Marketing Consultant
Dallas White has spent over 15 years at the intersection of political strategy and brand marketing. He has advised Fortune 500 companies, political campaigns, and international NGOs on persuasion, narrative control, and audience mobilization. False Flags is his first book — a synthesis of everything he has learned about how power is built and maintained in the modern attention economy.
Dallas White has written the book that every CMO should read before their next campaign. False Flags is uncomfortable, necessary, and brilliant.
Sarah Chen
CMO, Apex Ventures
I have read hundreds of marketing books. This is the first one that made me genuinely reconsider how I think about my audience.
Marcus Rivera
Founder, Meridian Growth
A rare combination of political intelligence and marketing precision. White does not just explain the playbook — he hands it to you.
Dr. Priya Nair
Professor of Strategic Communications, NYU
Choose Your Edition
Physical Copy
$54.00
- Hardcover, 335 pages
- Includes exclusive foreword
- Free shipping on orders over $150
Edición en Español
$10.00
- eBook en español
- Disponible en Amazon Kindle
- Acceso inmediato